Entrepreneur.
I am a Creative Brand Strategist & Award-Winning Entrepreneur with over a decade of experience launching and scaling wellness, beauty, and food & beverage brands. Founder of Afrivedic™ and The Laya Center™, blending holistic product innovation with emotionally resonant brand storytelling. Certified in Marketing Strategy by Cornell University, with deep expertise in cultural brand identity, product development, textile theory, and content that connects.
I’m a multi-hyphenate entrepreneur, creative strategist, and product developer with over a decade of experience building purpose-driven brands across wellness, beauty, and food & beverage. As the creator of the Afrivedic™ Wellness System and recipient of the Biden Lifetime Achievement Award, I’ve dedicated my career to blending ancestral wisdom, bold creativity, and modern strategy to shape transformative products and experiences that resonate deeply.
I’ve founded and led two successful companies—The Laya Center™ and Herban Afrivedic™—and now help emerging and scaling wellness brands build from the inside out through branding, storytelling, and product development. My work is rooted in the belief that the most magnetic brands are those that connect at an emotional level—brands that feel like a story, an experience, a memory.
With a foundation in Textiles, Merchandising & Design, advanced studies in herbalism, and recent completion of Cornell University’s Marketing Strategy Certificate Program, I bring a uniquely creative yet strategic approach to customer-centric brand building. Whether it’s copy that converts, products that inspire loyalty, or a brand identity that captures the founder’s essence, I help clients build aligned, scalable ecosystems that grow.
Let’s collaborate on what's next—whether that’s a product suite, a rebrand, or a story that finally speaks to your audience.
Formulate It
Formulated proprietary wellness products—including teas, supplements, and skincare—for multiple wellness brands, applying advanced herbal knowledge rooted in Ayurvedic, African, and Western herbal traditions. Specialized in translating traditional plant medicine into modern, market-ready products with a focus on efficacy, ingredient synergy, and energetic alignment.
Build It
Rooted in a foundation of Fashion Merchandising and Interior Design, my approach to textiles and aesthetics is grounded in a deep understanding of how form, function, and feeling converge. My expertise in textile theory allows me to interpret the emotional and energetic qualities of materials—considering how texture, weight, and fiber content affect both how we wear and how we live within a space. Whether through garments that move with the body or upholstery that invites calm and grounding, I consider every fiber a channel for sensory connection and intentional design.
This dual lens allows me to create holistic environments and branded experiences where the tactile and the visual work in harmony. From mood-enhancing color palettes to the placement of textiles in spa environments or retail spaces, I bring a fashion-forward awareness of trends and consumer behavior into interior design—curating surroundings that both reflect brand identity and promote well-being. My work is not just about aesthetics, but about creating immersive, therapeutic spaces and products that tell a story and make people feel something real.